Researcher Information
Educational Background
ReaD Information
Organisation
Job Title
Research Field
Research Theme
Graduate School
Graduating School
Academic Degree
Research Activity
Academic Awards Received
Academic Society Affiliations
Research Result (papers and notes)
Research Result (books)
Research Result (oral/poster presentations)
Research Result (patent)
Research Result (other activities)
Basic information
Name
Lin Huang
Educational Background
ReaD Information
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Organisation
Otemae University Faculty of Business Administration
Job Title
Otemae University Faculty of Business Administration Professor
Research Field
Commerce
Research Theme
Marketing, Distribution System, Digital Business Management, Business Logisitics, Global Marketing, Research on Chinese Market
Graduate School
Kobe University Doctor Graduate School, Division of Administration
Graduating School
Kobe University Faculty of Management
Academic Degree
D.B.A Commerce Kobe University
Research Activity
Academic Awards Received
 
Academic Society Affiliations
 
Research Result (papers and notes)
Enhancing social media engagement in Japan: An empirical study of design and content factors on brand account International Journal of Marketing & Distribution Yusuke Tanaka, Lin Huang 27 1-2 53-72 2024/9/30 Academic Journal
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing Asia Pacific Journal of Marketing and Logistics Mengjia Gao, Lin Huang 36 3 599-621 2024/03/12 Academic Journal
The Metaverse Era: The Fourth Transformation in the Age of Internet Communication Kobe University Monograph Series in Social Science Research, Springer Nature Singapore Lin Huang , Biao gao 99-123 2023/08/10 Other
Theory for Understanding the Value Realization Kobe University Monograph Series in Social Science Research, Springer Nature Singapore Lin Huang , Biao gao 53-75 2023/08/10 Other
Toward a theory of smart media usage: The moderating role of smart media market development Mathematical Biosciences and Engineering Biao Gao, Lin Huang 18 6 7218-7238 2021/8/16 Academic Journal
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Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness Journal of Retailing and Consumer Services Mengjia Gao, Lin Huang 63 102688 2021/11 Academic Journal
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Research Result (books)
Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds 2023/08/10 Springer Singapore
Japan study as a public good in Asia, ed. and auther 2019 Springer
Research Result (oral/poster presentations)
An SEM Analysis of Smart Media User’s Continuance Intention: The Moderating Effect of Market Development, Digital Inequity, AI Functions, Content Type and Experience Intensity The 70th Research Conference of the Japanese Society of Distribution and Marketing 2020
Research Result (patent)
 
Research Result (other activities)